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World Cup-winning cricketer, Gautam Gambhir, took a cheeky dig at his former teammate, MS Dhoni, forward of the T20 World Cup that may kickstart from June this yr. Gambhir shared an commercial for an organization named Britannia on his ‘X’ and requested to let the Indian cricketers play the World Cup with none twist of ads. The tweet and promotion of Britannia’s advert appeared within the context of Dhoni’s commercial for a rival biscuit firm, Oreo. Earlier, Dhoni did a promotional marketing campaign with Oreo forward of the ODI World Cup 2023.
Gambhir took to ‘X’ to share Britannia’s commercial wherein 2 of the Indian followers have been left bummed after India misplaced to Australia within the World Cup closing on November 19 on the Narendra Modi Stadium, Ahmedabad. They expressed their disappointment and mentioned that no ads ought to be performed, and the main focus ought to be solely on the Indian stars enjoying the sport. IPL 2024: Full protection
“Having performed the World Cup and received it, I do know the strain and I do know the jubilation too. 140 crore Indians maintain their breath…and all that issues is successful the World Cup!!! So, guys do not usher in any extra twists. Do not let the Advert play. Simply let the boys play,” Gambhir captioned the submit. The promotional tweet was an oblique and a reasonably sly dig at Dhoni, who collaborated with Oreo forward of the ODI World Cup.
WHAT WAS DHONI’S WORLD CUP AD FOR OREO?
Notably, Dhoni was a part of an identical advert marketing campaign forward of the T20 World Cup in 2022. Dhoni endorsed the biscuit model in a singular marketing campaign that aimed to recreate the magic of 2011. The marketing campaign, titled #BringBack2011, was designed to spark playful moments amongst cricket-loving Indians and featured Dhoni alongside his daughter, Ziva Dhoni, who had her first endorsement deal.
Within the promotion, Dhoni talked about that Oreo was launched in 2011, and it proved to be fortunate for India because the Dhoni-led facet lifted the World Cup in the identical yr itself on April 2. Nevertheless, India misplaced to England within the T20 World Cup within the semi-final. The biscuit firm learnt the lesson and, for the ODI World Cup marketing campaign, the tag line talked about, “matt bol.” Which meant to shun the skin noises and never make any predictions.
“Hearken to me, fastidiously. Let’s not talk about India’s probabilities within the World Cup. You understand what occurs once you create a lot hype about one thing?” Dhoni mentioned within the advert video.
Nevertheless, India could not elevate the coveted trophy, regardless of successful 10 matches on the trot en path to the ultimate. Gambhir and Dhoni made notable contributions in India’s World Cup successful marketing campaign. Within the closing towards Sri Lanka, Gambhir performed a 97-run knock and Dhoni remained unbeaten at 91 to assist India elevate the cup after 28 years.
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