‘New Low in Adverts’: FIITJEE Slammed For Mocking Ex-student Who Left It For One other Institute

Teaching institute FIITJEE attracted heavy criticism from social media on Sunday for hitting a brand new low. The JEE institute was criticised for its newest commercial wherein it used a scholar’s picture and stated that her efficiency declined after she left the institute and joined one other. The institute, which prepares college students for engineering entrance, was additional seen utilizing inflammatory language for its competitor wth phrases like “evil.”

The commercial by FIITJEE, positioned on the entrance web page of a newspaper, stated that the ex-student might have secured a 100 NTA rating in JEE-Mains 2024 and never 99.99 if she remained with them and never shifted to an “EVIL Institute from Kota with a historical past of suicides”.

The incident got here to gentle after Indian Income Service officer, Katyayani Sanjay Bhatia, took to X and shared a photograph of the advert on social media. “A brand new low in ads @fiitjee. You’re posting an image of a kid saying she carried out badly as a result of she left your institute! I’ve blurred the image as a result of I don’t imagine on this disgusting manner of claiming your superiority by belittling a woman youngster,” the IRS officer tweeted.

In a subsequent put up, Bhatia wrote, “We discuss mother and father placing strain on youngsters for IIT JEE, however what about this way of promoting the place you disgrace a scholar for not performing? And claiming superiority by claiming that she would have carried out had she been in your institute? Shameful.”

In a collection of tweets, Bhatia slammed the continuing ruthless competitors amongst teaching institutes and termed FIITJEE’s commercial “shameful” because it tried to assert “superiority by speaking concerning the institute with a historical past of suicides”. She added that it was a “low-cost” tactic for FIITJEE to make use of such phrases when suicides in Kota are a problem “that considerations all”.

The IRS officer additional tagged the Ministry of Schooling, Union Minister Smriti Irani and the Ministry of Girls and Baby Improvement to pay attention to such promoting malpractices. “Such promoting malpractices must be checked – no institute has the best to disgrace college students to assert its superiority.”