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Tremendous Bowl 58 kicks off at 6:30 p.m. ET, however not everybody tuning in to the matchup between the AFC champs, the Kansas Metropolis Chiefs, and the category of the NFC, the San Francisco 49ers, is there for the large recreation.
The Tremendous Bowl is promoting’s largest stage, with firms jockeying for a restricted provide of spots to get their merchandise in entrance of thousands and thousands of customers. For the second consecutive yr, the typical price of a 30-second advert spot was $7 million. Whilst linear advert income slips, firms know there isn’t any alternative assured to succeed in extra individuals than the Tremendous Bowl.
“Sports activities is nonetheless an advertiser’s delight,” Disney CEO Bob Iger stated in the course of the firm’s earnings name Wednesday.
This yr, shopper packaged items like Oreos, Pringles, Mountain Dew, Doritos and M&Ms dominate the advert line up. And there are many celeb endorsements from the likes of Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson and Addison Rae.
There are fewer automotive business this yr, however these within the combine are centered on showcasing new electrical automobiles.
Sunday’s recreation will happen at Allegiant Stadium close to Las Vegas, a poignant reminder of the rise of sports activities betting within the U.S. in recent times in addition to Sin Metropolis’s push to turn out to be a sports activities and leisure hub.
The sport will function Usher as halftime performer and can be televised on CBS.
Listed here are among the key Tremendous Bowl commercials thus far:
— Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC’s Tremendous Bowl protection.
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